Myles Worthington, an African American businessman from Southern California, started Worthi after being dismissed from Netflix. Worthi is a market research agency with offices in Los Angeles that specializes in ethnography, communications, and material relevant to understanding people and cultures.
Since its inception in May 2022, Worthington’s company has grown into a multimillion-dollar marketing agency.
He had lots of experience in the sector, despite never having ran his own business. Prior to majoring in marketing at Fordham University, he was certain he wanted to stay in the field and was able to gain experience in PR, advertising, sales, and other areas under Kimora Lee Simmons’ renowned company after landing his first significant internship with Baby Phat, according to Yahoo.
Worthington was able to gain a position as a marketing executive at Netflix, where he made a significant influence on the company’s social channels, including Strong Black Lead, Golden, Con Todo, and Most, after building up his credentials. He, on the other hand, observed numerous internal changes and expected having to shift course shortly after.
“It’s funny, I never thought I’d be an entrepreneur. Never thought I’d start my own company,” Worthington told AfroTech. Starting a business wasn’t his primary goal, however, he was advised by his wife to do his “own thing.” Due to his preference for the layout of his biweekly check, he believed it to be absurd. Beginning on his own, in his view, would be unstable and lack security, according to Black Business.
In October 2021, he began contemplating the idea of venturing into entrepreneurship. Then, over the December 2021–2022 holiday break, he put it on paper.
Worthington inexplicably lost his job at Netflix in April 2022; however, Worthi had signed its first client, Peloton Interactive, with a $100,000 statement of work just before the layoff. Worthington formally launched Worthi four days after being let go; calling it “the most divine timing.”
Despite initial skepticism, Worthington capitalized on the opportunity and built Worthi from the ground up without the assistance of investors, finance, or loans. Worthi is now a multimillion-dollar corporation with clients such as Paramount+, Lionsgate, and Peacock.
Worthington takes pleasure in providing a safe working environment for his employees. He values diversity and has employed Black, Latina, and gay professionals on purpose.
The company now employs seven full-time workers. The young entrepreneur appreciates the diversity of perspectives they offer to the group and is dedicated to creating meaningful work that benefits both his team members and his clients.
Worthi is currently working on the marketing for “The Color Purple” and “Good Burger 2,” according to Worthington.
