Ciara Princess Wilson has made a name for herself in the world of music, thanks to her enormous vision of always being a dreamer. Following her success in world music, she created a string of hit songs that cemented her place as one of the best female singers.
Ciara, who was born a dreamer, has rebuilt herself as a businesswoman and philanthropist, owning multiple businesses. According to Forbes, she is the founder of Dare To Roam, a travel accessory company, R&C Fragrances, Lita by Ciara Clothing, and The House of LR&C, which unites the Good Man Brand, LITA by Ciara Clothing, and Human Nation collections.
“The House of LR&C stands for love, respect and care. So, there’s always a give-back component to what we do. We give back 3 percent of our sales,” she told Forbes. “We give that back first before we make anything. We support organizations like Friends of the Children, the Why Not You Academy in Seattle, that we started, and we’ve also been a big part of pediatric cancer as well.”
Ciara is also the owner of Ten To One Rum, a spirit company she had always wanted to own. She praises the founder, Marc Farrell, for his outstanding concept and the product. Ciara stated that her objective is to raise how people see rum while thinking on how to compete with the world’s tequilas and gins.
Ciara moved into a sector where Blacks have been underrepresented with Ten To One Rum. According to Forbes in 2022, blacks account for 12% of drinkers, 7.8% of the workforce, and 2% of executives, yet they account for none of the acquisitions in the industry.
Ciara debuted her skincare line OAM Skin that year, which included a foaming cleanser, brightening pads, a vitamin C serum, an eye cream, and a moisturizer.
The artist also has endorsement partnerships with companies like Verizon, Revlon, Rocawear, and Adidas. She is also a minority owner of the Major League Soccer team Seattle Sounders FC.