Meet Payton Shubrick, the CEO and founder of 6 Brick’s dispensary shop. The adult-use cannabis business sells cannabis and cannabis-infused items such as macaroons , infused ice cream and seltzer beverages.
She came up with the moniker “6 Bricks” after her last name, Shubrick. Six members of her family are also assisting her in running the business.
Shubrick, 29, is the first black woman and the first female in Massachusetts to open a legal cannabis business. The family-owned and controlled company accounts for 1.7 percent of black enterprises in the cannabis market.
According to her, she chose Springfield as the location for the firm since it bore the brunt of the drug war. She learned about this through Michelle Alexander’s book, The New Jim Crow. She developed a greater knowledge of how it impacted urban places such as Springfield, Massachusetts.
Shubrick saw the cannabis market as a chance to connect with Springfield while also succeeding in business. “It’s crucial to us to bring the cannabis industry and prospects to a community like Springfield, which has borne the brunt of the drug war.” She stated to MassLive.
Payton discussed her business strategy with her father before founding 6 Bricks. She was concerned that her father would not want to be associated with her business. Her father not only agreed with the concept, but he also became her staunchest backer. He rose through the ranks to become the company’s chief procurement officer.
6 Brick’s is more than just a business to Shubrick. It’s a way to remember the troubled history of cannabis possession disproportionately affecting people of color.
“We’re acknowledging a checkered history, but we’re trying to progress forward with an inclusive future,” Shubrick said. “We understand what happened and we want to create something new here for those that were both impacted positively or negatively and to progress forward with that understanding.”
The road to becoming the first black woman to operate a marijuana business in Western Massachusetts was not without bumps, despite the fact that Massachusetts was the first state in the US to require equity and inclusion as part of its legal cannabis framework.
Payton encountered numerous difficulties. The paucity of money was followed by the pandemic. She would not be able to open until 2020.
“The licensure process is not designed in a way that allows many folks who are in similar positions to myself, newly graduated, figuring out what you want to be in life, to really engage with the process without being intentional and deliberate about wanting to get it done,” Shubrick said, according to NEPM.
“When you think about the dollars and cents, you’re talking anywhere between $1.5 to $3 million for a retail license, and that’s just retail. If you’re looking at communities like the city of Springfield and taking into consideration the average annual household income, these are not dollars and cents that anyone takes on lightly. “