Coco Gauff, 19, won the US Open women’s singles final on Saturday, earning $3 million in prize money. Her 2-6, 6-3, 6-2 victory over Aryna Sabalenka raises her 2023 earnings or prize money to $5.6 million, according to Forbes. She has also earned $11.1 million in prize money over the course of her five-year career.
Outside of the game, Gauff has earned $12 million in endorsements, appearance fees, and other commercial interests in the last year. It is also expected that her victory at the US Open will open the path for her to earn more money in the near future.
“If you’re able to win a Grand Slam, it certainly takes you from, let’s say, a low-A endorser to something that is A-plus or bigger,” Joe Favorito, a veteran marketing consultant and former executive with the WTA Tour and the U.S. Tennis Association, told the news outlet in August.
Following her victory, the 19-year-old told The Associated Press that she strives to push herself beyond her comfort zone. “I know this feeling is incredible, and I want to relive it,” Gauff added. “So I guess the next step is to try to go even further.”
Gauff’s success on and off the tennis court has made her one of the most marketable sports stars of her generation, earning millions of dollars. According to Forbes, she will be the world’s seventh highest-paid female athlete in 2022.
According to Forbes at the time, she earned $3.1 million on the court and $8 million off the court. Her off-court income may be even larger if her agency and parents had not adopted such a calculated strategy, according to the outlet.
Gauff secured her first off-the-field contract with New Balance at the age of 14 and recently extended the pact, which Forbes reports came with a significant pay rise. The firm marked the occasion by releasing a new colorway of Gauff’s famous Coco CG1 performance tennis shoe called “All in the Family.”