Representation is more than a catchphrase. It’s a big part of how people feel included and visible in places that haven’t traditionally valued their presence.
The film “Black Panther” is one of the more well-known instances.
For the first time, Black children around the world were able to picture a world in which all of the superheroes and powerful people looked exactly like them. People from all walks of life signed each other with the “Wakanda Forever” gesture for years after the film’s initial premiere because the film’s representation was so powerful.
Examples such as the one above are essential for cultural storytelling and overall inclusion. Eunique Jones Gibson and the folks at the Happy Hues Co. appear to agree.
Gibson, the company’s creator, posted on Instagram that she went through a regular potty training process in the fall of 2019. Taking a pair of training trousers from the box for her then 3-year-old daughter, she saw something that had previously escaped her notice. The imagery and branding on the training trousers did not match her family’s appearance or the daily affirmations she and her husband established for their family.
Gibson knew what she had to do after doing some industry study and consulting with friends and relatives. As a result, Happy Hues was founded with the goal of “cultivating joy, confidence, and community in every little one,” according to a press release.
This excursion, on the other hand, would be a long one. The popular Black affirmation and culture website, Because of Them We Can, was founded by the photographer, author, and activist. Gibson is also responsible for the card game Culture Tags.
Although these companies have diverse ways, they all work toward the same goal: campaigning for equity and representation. Gibson sees her employment as her life’s purpose.
“Happy Hues and our line of Big-ups hopes to give every child another opportunity to see themselves, on a canvas they all engage, alongside their peers during a time when the foundation for their confidence, self-esteem and even their biases are being built,” Gibson said in a press statement.
The serial entrepreneur and mother of three is giving plant-derived, shea-butter-infused, unisex training trousers for every child of color and parent to enjoy and experience with the formal launch of Happy Hues during Black History Month.