Antoine Grant is an entrepreneur who just took over as CEO of Homethreads, a home interior company that has curated a portfolio of high-quality interior-design home furnishings at the most affordable pricing.
Prior to purchasing and becoming CEO of Homethreads in May, Grant worked in corporate America and dabbled in other companies until finding success with Homethreads. He began his career at Bain and Company and went on to work in real estate, education, publishing, and, most recently, as a director at Wayfair, where he led the plumbing and hardware sector to double-digit growth during the epidemic.
“Homethreads is a total home decorating solution,” he told martech.org about what sets his business apart from the rest. “We’re a retailer of home decorating products, home improvement products, and home decor, but we’re built on top of our own proprietary technology.”
According to him, “Unlike most retailers, who use Shopify, we have our own platform, which gives us a lot of freedom and flexibility to leverage data and do some interesting things for the user experience.”
The distinct commercial aspect of Homethreads is evident not just in the use of data to satisfy consumer wants, but also in the company’s revenue. Grant said on the Gravy podcast that the company had made $30 million in revenue.
During the conversation, he also discussed his skill set, which he attributes to years of devotion and hard effort. Grant, a native of Los Angeles, claimed his entrepreneurial career was influenced at a young age.
“It took years for me to get to that realization of looking into the mirror and saying, ‘Okay this is what you’re actually good at,” Grant said during the interview. “This is what you’ve been prepared to do. Go and take advantage of this opportunity, which matches your skill set and relationships.’”
Grant said he is not slowing down despite his success in acquiring a company in less than a year after leaving corporate America. He aspires to make a billion dollars, according to him.
“This particular platform that we have, I honestly think it’s a multibillion-dollar platform,” he said. “The market is massive. I think that there’s an ability to create these billion-dollar institutions between the toes of these giants.”
He continued, “All the dynamics are there…We’re well positioned given our five years of history, the revenue that’s currently being generated, which is substantial, and the new profitability of the company to grow this substantially over the next couple of years.”
