According to Forbes, Floyd Mayweather Jr. and Deji Olatunji’s match at the Global Titans in Dubai on Nov. 13 was the first-ever boxing event streamed live in the metaverse.
MetaVerseBooks provided the virtual experience. The platform is described as “one of the first companies to build a fully functional entertainment platform in the metaverse” by Forbes.
“We are delighted to be the first tech company to put on a world-class boxing match in the metaverse and make history with Floyd Mayweather,” Delence A. Sheares Sr., CEO of MetaVerseBooks, said before the historic event, according to the outlet.
“MetaVerseBooks, our new, cutting edge metaverse system, featuring Unreal 5 engine operating on the web, was the next natural extension of my family’s continued quest to remain on the cutting edge of all digital technologies,” he continued.
The stream was deemed a success, and boxing fans can look forward to the next metaverse-sponsored Mayweather fight in February 2023.
Soga World, a leading Web3 creative and management agency, created the event’s strategy. Jess Monroe, the platform’s Director of Partnerships, believes boxing is evolving in a new direction.
According to Forbes, “the importance of this event showing in the Metaverse at this scale is hugely significant for fans, fighters, the boxing community, and sports brands globally.” “This is the beginning of the future and how humans will soon interact with sports stars, brands, and events on a regular basis.” An immersive, fan-driven experience.”