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Black-Owned Whiskey Brand Named After a Former Slave Exceeds the $100 Million Sales Mark

Uncle<a href=httpshowafricacom> <a>Nearest<a href=httpshowafricacom> <a>Becomes the Best Selling Black Owned and Founded Spirit Brand Photo Credit Instagram unclenearest

 

Uncle Nearest Premium Whiskey, a Black-owned whiskey brand, has revealed that its sales would exceed $100 million through October 2022, making it one of the most successful Black-owned distilleries in the world. The whiskey company expects to more than treble that figure by the end of 2023.

After selling approximately 1.5 million bottles of its sought-after super-premium whiskey, the brand became the best-selling African-American-owned and founded spirit company in the United States in 2021. According to a statement released on Monday, the company’s whiskey portfolio of seven options is available at its distillery in Shelbyville, Tennessee, as well as in all 50 states, territories, and districts around the country.

Fawn Weaver established Uncle Nearest Premium Whiskey to honor the memories of Nearest Green, an enslaved African American who assisted Jack Daniel in starting his distillery.

“To reach this and every other milestone on our horizon, we continue to push nonstop. Every penny this company has earned has gone back into the business, as well as to put Nearest Green’s college-age descendants through college and to invest in minority-owned businesses and entrepreneurs through our Black Business Booster program (BBB), the Nearest and Jack Advancement Initiative (NJAI) and Uncle Nearest Ventures,” said Weaver in Monday’s statement.

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“Every cent we make in the future will do the same.” We have an entire generation of women and people of color counting on us, despite the fact that they make up 70% of our population but still feel excluded and underrepresented. This group still sees Uncle Nearest as proof that anything is possible. We will not fail them. We will continue to do the ‘impossible’ with the support of one of the most devoted customer bases in spirits so they know that as long as they operate in perfection and refuse to give up, they can achieve anything their heart believes.”

The 323-acre distillery became the first in US history to commemorate an African-American whiskey manufacturer, and one of the country’s few distilleries owned and controlled by a Black, female leader. The whisky brand first appeared in 2017. “The whiskey is manufactured using a non-temperature-controlled aging procedure and a unique post-aging double filtering technology, which is then blended to perfection by fifth-generation Nearest Green descendent and Uncle Nearest’s master blender, Victoria Eady Butle,” according to PRNewswire.

Despite the impact of COVID-19 on many businesses, particularly Black enterprises, Weaver has emerged as the most popular African-American-owned whiskey brand. “Our bottling and distilling partner did an outstanding job of ensuring every area of the distillery was socially distant and adhered to the highest COVID-19 rules, which meant we could only move so swiftly and had to cap our third full year at 120,000 cases sold,” Weaver explained.

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Written by How Africa News

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