Apple Partners With OpenAI As It Unveils ‘Apple Intelligence’

Apple on Monday revealed “Apple Intelligence,” a suite of new AI features for its treasured gadgets, including a collaboration with OpenAI, as it strives to catch up with rivals who are already adopting the hot technology.

For months, Apple has been under pressure to reassure critics about its AI plan, as Microsoft and Google have released products in quick succession.

However, this latest move will elevate the experience of Apple devices “to new heights,” CEO Tim Cook said as he started an annual Worldwide Developers Conference at the tech giant’s headquarters in Cupertino, California.

To that goal, Apple has teamed with OpenAI, which will launch ChatGPT in 2022, ushering in a new era of generative artificial intelligence.

OpenAI was “extremely pleased to be collaborating with Apple to bring chatgpt into their devices later this year! “I think you’ll like it,” the company’s CEO, Sam Altman, wrote on social media.

Apple Intelligence will also be included in a new version of the iOS 18 operating system, which was introduced on Monday at the week-long conference.

Apple officials emphasized that privacy controls have been integrated into Apple Intelligence to make the Siri digital assistant and other devices smarter while not stealing user data.

According to observers, Apple’s biggest issue has been incorporating ChatGPT-style AI — which voraciously consumes data — into its devices without jeopardizing its extensively marketed user privacy and security.

The technology “puts powerful generative models right at the core of your iPhone, iPad, and Mac,” according to Craig Federighi, Apple’s senior vice president of software engineering.

“It draws on your personal context to give you intelligence that’s most helpful and relevant for you, and it protects your privacy at every step.”

In particular, Apple Intelligence will allow users to develop their own emojis based on a description in ordinary language, as well as construct quick summaries of e-mails in their mailbox.

Users will be able to submit requests to Siri in writing or audibly.

According to Federighi, the AI advances included merging ChatGPT with operating system models later this year.

“It sounds like it’s Apple — then if it needs ChatGPT, it offers it to you,” Techsponential analyst Avi Greengart explained.

“The implementation is what is special here.”

Silicon Valley believes that generative AI will fundamentally alter how people interact with smartphones and computers, but the technology is still in its early stages, and the benefits are not yet fully understood.

According to Wedbush Securities senior analyst Daniel Ives, the WWDC announcements pave the way for the arrival of the iPhone 16 later this year and herald “a renaissance of growth” for Apple.

Cook hinted at his commitment to AI by including more powerful and AI-ready CPUs in the iPad and MacBook releases earlier this year.

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