Klutch Sports revealed on Monday that Bryce James, LeBron James’s youngest kid, has signed a Name, Image, and Likeness (NIL) contract with them. Bryce, 15, joins a sports agency that also represents his father, a sports legend.
Rich Paul, LeBron’s longtime friend and sports agent, created the company, which is now one of the largest sports agencies in the United States. In addition to LeBron, the agency represents NBA talents such as Anthony Davis, John Wall, and Zach LaVine.
Klutch Sports will handle talks for endorsement opportunities submitted by corporations for Bryce while he is still in high school, according to the contract details, according to CBS Sports. Bryce and his older brother, Bronny, are both members of the Sierra Canyon School basketball team. And Bryce, a 2025 recruiting class member, has yet to be rated by 247Sports or any of the main recruiting platforms.
Despite this, a number of basketball gurus believe Bryce has a talent advantage over his older sibling, according to CBS Sports. Bronny now has the 43rd best overall player rating according to 247Sports’ composite rankings. In addition, he is classified as a four-star talent for next year’s recruiting class.
And, while Bryce is unlikely to follow in his father’s NBA footsteps, it is said that the 15-year-old will make a lot of money from NIL endorsement deals before being picked. The older James brother has already landed a few deals. HowAfrica reported in October that the 18-year-old student-athlete had inked a NIL deal with Beats by Dre.
“LeBron has been part of the Beats family since the beginning, so we had the honor of watching Bronny grow with us in an unofficial capacity,” Beats’ chief marketing officer, Chris Thorne, told The Los Angeles Times when the deal was announced. “With the NIL changes, we knew that he would be the perfect partner.”
The Beats by Dre deal also came after Bronny signed a multi-million dollar deal with Nike. Bronny inked the deal with the sportswear giant after he celebrated his 18th birthday. His father also has a partnership with Nike.