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6 Businesses Owned By American Rapper Snoop Dogg

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Snoop Dogg is a rapper, songwriter, actor, and entrepreneur from the United States. His adaptability has won him many fans not only in the United States, but all throughout the world. Dr. Dre, a rich artist, rapper, and music producer, discovered him and launched his music career.

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He released a handful of great rap songs on Death Row Records. Doggystyle, his debut album, was released in 1993 and debuted at number one on both the Billboard 200 and the Billboard Top R&B/Hip-Hop Albums charts.

Aside from music, Snoop has a film career, having starred in and produced several films. He is also a commercial endorser for Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides.

The rapper’s prowess on the mic, combined with other business pursuits, has earned him a fortune, making him one of the industry’s highest earners. According to Celebrity Net Worth, the rapper, entrepreneur, and actor has a net worth of $150 million from his music revenues, endorsement deals, and other commercial endeavors in which he has an interest.

Taking a few success pointers from Snoop Dogg’s career and other sources of revenue, here are six businesses owned by Snoop Dogg that you probably didn’t know about.

1. Snoop Doggie Doggs 

Snoop Doggie Doggs, the rapper’s first business venture, was a pet apparel brand.The company sells harnesses, food bowls, and other dog supplies. He founded this company in 2006, and it has grown to be very popular and successful since then.


2. Casa Verde Capital

Snoop Dogg is a co-founder of the venture capital firm Casa Verde Capital. The organization was one of the first to launch a cannabis-focused venture firm. Since its inception in 2015, it has reviewed thousands of prospects and invested in only a few.

“Our goal is to leverage our robust relationships to assist portfolio companies in solving complex issues facing this nascent market,” the firm notes on its website.

Case Verde Capital just raised $45 million in its first fund, capping off a year-long fundraising drive. The firm invests in the “ancillary cannabis industry” through seed and Series A rounds.


3. Wine investor

The rapper is also a wine investor, having launched his first brand, Snoop Cali Red, and is currently releasing a new Rosé.

The wine, dubbed Snoop Cali Rosé, is a blend of Grenache and Zinfandel that defies normal rosé culture with a dash of Cali-behavior and Snoop’s famous West Coast Style.

Snoop Cali Rosé, created in association with Australian wine business 19 Crimes, is the first California Rosé and the hip-hop icon’s second collaboration.


4. Snoop Football League

Snoop is also a major sports investor, having founded the Snoop Football League in 2005. The goal was to give young people of all races, colors, creeds, and economic backgrounds the opportunity to learn the virtues of character, integrity, discipline, and collaboration via football and cheerleading.

He has lately indicated interest in purchasing a part in the Ottawa Senators, a National Hockey League team for sale in Canada’s capital city. According to the Associated Press, the performer stated that he was looking forward to being a part of Neko Sparks’ attempt to acquire the NHL team.


5. Death Row Records

He recently bought Death Row Records’ brand name rights. He described the move as a “extremely meaningful moment” for him and expressed excitement about “building the next chapter” of the record business.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” he said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.


6. Digital Dogg gaming and animation company

Snoop also owns Digital Dogg Gaming and Animation, a digital and animation company. He recently released ‘Snoop Dogg’s Rap Empire,’ a smartphone game.

“Check out my new game & write your own chapter of hip-hop history,” the rapper announced via Instagram along with artwork from the mobile game.

Digital Dogg’s previous credits include Animojis and The Circuit: Gladiator Arena.

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