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18-Year-Old Black Entrepreneur Lands Deal With Major Grocery Retailer With 73 Stores in 11 States

| How Africa News


Anaya Fernando, the 18-year-old CEO and founder of Sugar Sweet Bath + Body Treats, an emerging Black-owned bath and beauty self-care brand, is here to introduce you to her. Her Kalamazoo, Michigan-based company is expanding its product production in response to a new retail partnership with Fresh Thyme.

Anaya’s company is expanding to meet increased demand by introducing four of its best-selling products to Fresh Thyme Market locations. This exciting announcement comes on the heels of a recent increase in Anaya’s business support from local entrepreneurs, mentors, and community leaders.

“I have always dreamt of owning my own business since I was 4 years old,” says Anaya. “My parents have always pushed me to work hard and dream big, regardless of how young I was or how difficult it might be. I hope others see my progress and the work I do with my business as a testament to everything that I have been taught and believe in.”Since its inception four years ago, Anaya’s business has experienced steady growth and received numerous accolades; as of 2022, the brand has also begun offering its products in bulk for wholesale and private label customers.

She comments, “I graduated from Portage Northern High School this year on May 27th and I am so excited about my new partnership with Fresh Thyme. This new retail partnership was made possible with the help of Teresa Baker and LLC Startup which is a company that helps other businesses that want to cross over into retail.”

“I am hoping that through my journey I can encourage other youth to pursue their goals and never give up,” she adds.

Written by How Africa News

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