The trio was one of ten people mentioned at a high position in a recent Nielsen survey based on the dollar value of their social media channels.
Lame’s effect, for instance, may be seen in his recent string of successful alliances. The content creator has agreements and collaborations with companies including Meta, Pepsi, Hugo Boss, Binance, and more thanks to being the most followed TikToker in the entire world.
The data demonstrate that well-known corporations have been on the lookout for Black influencers to collaborate with in their campaigns to expand their brands. According to the study, “Black adults were 71% more likely to acquire products recommended by social media influencers, along with improvements in brand recall, brand affinity, and purchase intent.”
“More than 6,000 advertisers spent more than $1.2 billion in the first half of 2022 alone to reach Black and African American consumers through conventional media, such as television, publications, and radio. According to Stacie de Armas, SVP Diverse Insights and Initiatives at Nielsen, “More than half of Black viewers are more inclined to buy from brands if someone from their identity group is featured in advertisements. “One way that media and marketers may make sure that Black voices are incorporated at every stage of the marketing funnel is by enlisting Black influencers as part of campaigns.”
Take a look at Nielsen’s full list of top Black social media influencers below:
Followers: 156.0 million
Average social media value: $3,262,216
2. Khaby Lame, TikTok
Followers: 151.6 million
Average social media value: $1,453,763
3. Beyoncé, Instagram
Followers: 281 million
Average social media value: $1,182,297