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Wiz Khalifa Just Signed 25 College Athletes To Endorsement Deals

Wiz Khalifa Signs 25 College Athletes To Endorsement Deals


Wiz Khalifa’s music label and management company, Taylor Gang Entertainment, appears to be reaching out to college athletes.

Endorsed By Taylor Gang Entertainment

According to On3, the “Black and Yellow” emcee has negotiated endorsement deals with 25 players. Furthermore, it is reported to be one of the first music labels to take advantage of the new name, image, and likeness (NIL) options available to student-athletes.

According to the publication, the athletes were hired to promote his “45 Minute Breakdown” track, which features Wiz Khalifa and Lil Uzi Vert.

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A post shared by Wiz Khalifa (@wizkhalifa)

In the deal — which was reportedly orchestrated by the Texas-based, NIL-driven A&P Agency — each student will receive compensation for sharing a video of themselves dancing to the song with a link to their Instagram Stories.

“Right now in the music industry, there is no better marketing tool to communicate to the college demographic effectively except for our athletes that have a vast following consisting of students and alumni which we have developed over our course of our relationship with our athletes,” said Stefan Aguilera, Co-Founder of A&P Agency, during an interview with On3. “A&P Agency is the optimal choice for the music industry, not just because we represent the best athletes, but because nobody understands the college market better than us speaking in terms of creative marketing.”

The NIL Rule

Since the NCAA modified the NIL rules for student-athletes in 2021, they have proven to be highly profitable.

Brands such as Chipotle, Bojangles, and others have partnered with young athletes to market their products.

HowAfrica also reported that LeBron James’ eldest son, Bronny, had signed a non-disclosure agreement with Nike.


Written by How Africa News

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