US President Joe Biden joined Threads, Meta’s social network alternative to Elon Musk’s X, on Monday, only days after the White House chastised Musk for promoting anti-Semitism.
“Folks, it’s President Biden,” said his first post, which he made on his 81st birthday. “You’re hearing from me today from a new platform but my message to you hasn’t changed.”
“I don’t see a dark, dismal, divided future for America,” Biden added. “I see an America about to take off.”
Threads was introduced in July by Mark Zuckerberg’s Meta, the home of Facebook and Instagram, in an attempt to dethrone Musk’s X, then known as Twitter, as the go-to platform for celebrities, businesses, and governments to make public pronouncements.
The White House announced it has opened Threads accounts in English and Spanish for the president, First Lady Jill Biden, Vice President Kamala Harris, her husband Douglas Emhoff, and the White House itself.
“Threads is an additional way we can communicate with the American people about this administration’s historic actions to create 14 million jobs, lower prescription drug costs, and protect freedoms and more,” a White House official said.
The official added that the launch had been in the works for several weeks.
However, Biden’s first appearance on the platform comes only three days after a White House official chastised Musk, the world’s richest person, for the “abhorrent promotion” of an anti-Semitic conspiracy theory.
Advertisers have also abandoned X after the controversial Tesla and SpaceX tycoon responded to an anti-Semitic message on the platform last week with the words: “You have said the actual truth.”
The White House condemned Musk again on Monday, but said there were no plans to revise US plans to employ a variant of his Starship rocket for future Moon landings.
“That doesn’t mean that we accept or agree with or condone, in any way, that anti-Semitic rhetoric that he pushed,” National Security Council spokesman John Kirby told a briefing.
Meanwhile White House communications director Ben LaBolt promoted the president’s first Threads post — on X.