Spending too much time on social media can have both positive and harmful consequences.
The case may be made both ways, because some have discovered a method to monetize their social media, while others have found that social media steals some of their time, attention, and productivity.
While each person’s experience is unique, certain regions of the world use more social media than others. Several reasons lead to differences in social media usage between countries. A variety of cultural, economic, technological, and social factors influence the degree and nature of social media interaction.
The extent of social media use and influence in any given place is influenced by elements such as internet access and infrastructure, smartphone penetration, demography, economic situations, cultural considerations, and government regulations, among others.
In this way, Africa is no exception. Some African nations, with hundreds of cultural identities, have embraced the social media frenzy, while others are simply not as well-versed.
World Statistics published a research documenting how much time countries around the world spend on social media, and unexpectedly, Nigeria spends the most time on social media. Three other African countries were included on the list.
Below are the African countries that spend the most time on social media.
| Rank | Country | Time spent (Hours:Minuites) | Global rank |
|---|---|---|---|
| 1. | Nigeria | 04:20 | 1st |
| 2. | South Africa | 03:44 | 3rd |
| 3. | Ghana | 03:23 | 6th |
| 4. | Kenya | 03:22 | 7th |