TikTok has announced the launch of text-only posts, a service that is akin to Elon Musk’s Twitter.
According to a recent blog post, the new feature will allow a “broader way of sharing ideas and expressing creativity.”
TikTok, which is owned by China’s ByteDance, said ‘text posts’ will include features like ‘Stickers’, ‘Tags and Hashtags’, ‘Background Colours’, ‘Sound’, and ‘Draft and Discard’.
Users will also be able to add coloured backgrounds and stickers to the posts, which have a limit of 1,000 words.
“At TikTok, we are always looking to empower our creators and community with innovative tools that inspire self expression. Today we’re thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity,” the post reads.
“With text posts, we are expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we have seen in comments, captions, and videos a dedicated space to shine.
“Creators have been able to make content on TikTok across a variety of formats — from LIVE videos to photos, Duets to Stitch. Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.
“We are excited to see what our community will create with text posts, a new way to express and share your creativity on TikTok.”
TikTok’s new functionality arrives around the same time Musk’s Twitter ditched its iconic blue bird logo in favor of a black and white X.
In recent weeks, the rivalry between social media businesses — such as Instagram owner Meta and Musk’s relaunched Twitter site — has heated up.