Sherrie Williams, a stylist and entrepreneur, has become the first African American to sell a hair care brand to a large hospital. TMJ4 News stated that Williams’ company, Simplistic BSC, just signed a contract with Froedtert’s network of hospitals and clinics throughout Wisconsin.
“What that means is Froedtert Health will now carry my shampoos and conditioners for all the patients and for all their hospitals,” the founder and CEO told the news outlet, adding that she had started shipping out products to the hospital.
Williams, who was diagnosed with multiple learning difficulties at a young age, did not let those problems deter her from pursuing her aim of assisting women of color in feeling comfortable with their natural hair.
She has always aspired to help women look attractive in all aspects of their lives, including their hair. She realized that it is difficult for women of color to maintain healthy hair since they lack products that cater to their hair’s many distinct textures.
That prompted her to develop a line of hair care products aimed at making the healthy hair journey easier for women of color, she explained.
“I am a cosmetologist and when I first started mixing my own products it was because I went into stores and there were really no products that worked for me, me being an African American,” she told TMJ4 News.
They adored her products when she combined them and applied them to her clients’ hair, which led to the launch of Simplistic BSC in 2018. After five years, the company’s product range has grown to encompass 28 items, including hydrating shampoo, purifying conditioner, and alopecia hair growth and thickening therapy. Another piece of good news is that her products will soon be available at Piggly Wiggly and Fresh Thyme Market, as well as on Walmart’s online shop.
Williams’ motivation is not solely financial; she also provides free lessons to mothers and children on how to care and keep good hair.
According to statistics, more than 11% of all beauty clients are Black; nonetheless, Black brands account for only 2.5% of the $60 billion beauty industry. Williams is one of the few African-American beauty brand entrepreneurs seeking to make a difference. She counseled her fellow Black entrepreneurs to work hard and achieve their aspirations, but only after conducting extensive research in the industries in which they find themselves.
