Michael Jordan, regarded the greatest basketball player in history, played for the Chicago Bulls and Washington Wizards for 15 seasons, earning millions of dollars. But Jordan’s earnings off the court were much more, with an estimated $2.4 billion in brand sponsorships from McDonald’s, Gatorade, Nike, and others.
Jordan had his largest payday to date in August, when he sold his ownership in the Charlotte Hornets for an astounding $3 billion. The GOAT has now landed on the Forbes 400, making him the first professional athlete to rank among America’s wealthiest individuals.
Jordan made $94 million over his 15-year NBA career. While this is significantly less than what modern NBA players receive, Jordan was still one of the highest-paid players in his era.
Jordan joined with Nike in 1984. The corporation was not always the giant that it is today. Jordan agreed to a five-year contract of $500,000 with a $250,000 advance. His most crucial bargain with Nike was the acquisition of his brand, Air Jordan, which has since become one of the most popular sports brands in the world.
Gatorade offered Michael Jordan a 10-year contract worth around $13.5 million. Jordan has appeared in over 20 advertisements for the brand, including the well-known “Be Like Mike” campaign.
Chevrolet granted Jordan a $200,000 endorsement agreement, one of his first. McDonald’s is another company that has collaborated with Jordan. The McJordan burger was produced, marking the first time in history that a McDonald’s meal was named after a person.
Wheaties also teamed up with the Hall of Famer. According to the corporation, no professional athlete has appeared on more cereal boxes than Jordan.
MJ has a lengthy history with the underwear maker Hanes. Last year, the brand released trading cards in underwear bundles to commemorate their cooperation.
Upper Deck extended Jordan’s contract in 2015. It is the sole manufacturer of Jordan collectibles, trading cards, and memorabilia.
Michael Jordan remains an iconic personality in the sports world. His most recent inclusion on the Forbes 400 list confirms his elevated standing in the financial world.