Broderick “Hollywood” Jackson is the creator and CEO of Hollywood Drag Racing Production (HDRP), a Black-owned firm situated in Atlanta, Georgia. He is likely the only black owner of a professional racing series, including the Manufacturers Cup Motorcycle Drag Racing Series, Pro Ultra 4.60 Racer with several sanctions, and a former Pro Modified Bike Champion (2009) and World Record Holder in Pro Mod Bike (2007).
According to Black News, Jackson aims to transform motorcycle drag racing by adopting a sustainable distribution model that benefits both participants and tracks.
His startup, HDRP, intends to engage people through Internet marketing, live streaming, and high-quality shows. If the strategy is successful, it expects to attract a diversified audience to its new media platform. The company’s website currently sells products, provides live broadcasting to 35 media outlets, and produces appealing professional content.
HDRP also plans to organize several live-stream events including the Manufacturers Cup Motorcycle Drag Racing Series (ManCup), which it purchased in 2022.
In this regard, HDRP seeks marketing partners with the most extensive production resources/ads, as well as editing and branding capabilities, to maximize visibility during live-streaming event commercials.
“Our goal is to create a sustainable model that benefits all parties involved,” Jackson told Black News. “Our goal is to provide exciting racing experiences that are not solely based on financial resources or influence.” By using a more grassroots approach, we enable our marketing partner to interact with committed racers and fans, resulting in new sales potential. Furthermore, tracks that work with us will profit from marketing distribution, attracting the top motorcycle drag racers and fans to their events.”
The 2023 ManCup Series Champions will be presented with the “Hollywood,” a unique trophy in the image of Jackson himself, ahead of the 2024 racing season.
“The ‘Hollywood’ came to fruition when my crew member Ira ‘Pinky’ Bowers saw a photo taken at an event of me during the time we were trying to come up with an idea for a trophy for the 460 class HDRP was sponsoring,” Jackson said in a press release. “Long story short, for the time being, the trophy was created and awarded to champions of the 460 class, but with the purchase of the ManCup, the ‘Hollywood’ felt like the right reward, with a color change from silver to gold. The NHRA has the ‘Wally’, and the ManCup has ‘The Holly Hollywood’.”