Lewis Hamilton, a seven-time Formula One winner and entrepreneur, has co-founded Almave, the world’s first distilled non-alcoholic blue agave liquor. He co-founded the business with Iván Saldaa, agave expert and Casa Lumbre Co-Founder & Master Distiller.
According to the press release, while tequila was Hamilton’s preferred drink, he desired an alternative that would allow him to live a busy life without restriction.
However, he rapidly identified a market need and decided to collaborate with Mexican spirits pioneer Casa Lumbre to create an authentic non-alcoholic product that follows and respects the traditional method and artistry of tequila.
Almave is the only non-alcoholic product that contains the prized Blue Agave. Almave, like tequila, is created from the same raw materials in the same region of Mexico, but without the fermentation process that turns the liquid into alcohol.
“I’m excited to introduce people to Almave – it’s a project I’ve been working on for a long time with Casa Lumbre,” said Hamilton. “There’s a huge appetite for quality alternatives for those times when people don’t want to drink alcohol but also don’t want to compromise on flavour, which is why it was important that our product includes agave to reflect the taste of conventional tequila. I think it tastes amazing and what we have created is unlike anything else on the market, so I can’t wait to see what you all think.”
Hamilton is without a doubt one of the most famous Formula One drivers today. The British racing driver has won seven world championships and appears to be on track for more.
He made his debut with McLaren in 2007. After winning his first World Championship the following year, he revealed his ambition to the world. Hamilton joined Mercedes in 2013 and transformed the team’s fortunes.
Because of his performance on the field, he is also one of the top athletes that earn a lot of money throughout the world. In 2018, he signed a two-year contract with Mercedes worth $100 million, with a base income of $30 million per year and bonuses that, according to rumors, will bring his total compensation from Mercedes to $50 million.