Caché McClay, a multimedia reporter for The Tennessean and USA TODAY Network, has been assigned to cover a new beat focused on the renowned entrepreneur and legendary singer, songwriter, and actress Beyoncé Knowles-Carter.
Gannett, which owns over 200 daily newspapers, began looking for writers to cover Beyoncé and Taylor Swift in September, according to ClutchPoints. The media group sought these candidates through their Nashville-based newspapers, The Tennessean and USA Today.
Gannett purposefully sought out “modern storytellers” with experience in print, audio, and visual journalism, according to Michael Anastasi, editor of The Tennessean and vice president of Gannett for local news. McClay was the perfect fit for their requirements.
“We are so very excited to launch what will prove to be unparalleled coverage of an amazing businesswoman and artist. Caché is well prepared for this role, and her unique experience will further strengthen our extraordinary team of music journalists,” said Anastasi.
The new position is part of a larger national Gannett drive to expand its digital audience. The position necessitates thorough scrutiny of Beyonce’s complex economic and entertainment empire, which includes, among other things, a forthcoming film about her $580 million-grossing Renaissance World Tour and a new perfume brand.
McClay told USA Today, “I grew up in a Beyoncé household; my mother and sister are fans. More than playing music, Beyoncé’s impact has shown us the possibilities are endless.”
The Cleveland, Ohio, native expressed her excitement, saying, “I’m excited to dive deeper into her evolution as a businesswoman and to be in Music City. There are so many different moving parts to her business.”
The appointee graduated from Howard University in 2017 with a bachelor’s degree in journalism and has worked as a writer and digital producer for Hearst Television, NBC News, and BBC News. She most recently worked in Los Angeles as an entertainment correspondent for TMZ.