How This Jamaican Immigrant Used Tips From Her Waitressing Job To Build A Beauty Brand Worth Millions In Three Years

| How Africa News
Cherice Williams


Cherice Williams is the CEO and founder of Blaq Luxury Hair, a multimillion-dollar company she founded to help people with hair growth issues. To improve the quality and appearance of one’s hair, the hair products are made with eco-friendly ingredients.

Williams’ struggle with hair loss inspired the creation of Blaq Luxury Hair. Williams, a Jamaican immigrant, moved to the United States in 2016 to pursue her dream of becoming a Wall Street financial analyst while studying at the University of the West Indies. When she first arrived in the United States, she worked as a housekeeper and a waitress.

She was eventually diagnosed with polycystic ovary syndrome (PCOS), a hormone disorder that affected her hair. In 2018, she began experiencing dry, brittle, damaged hair and hair loss. She tried several products, but none were effective. This prompted her to develop her own solution, and thus Blaq Luxury Hair was born.

According to The Garnette Report, she created the product with Alopecia, Scalp Eczema, and Dandruff in mind. Her first and most popular product, Mega Gro Hair Serum, helps restore distressed edges and other areas of hair while restoring moisture to cuticles.

Williams’ first sale occurred one week after the launch of her website. Her products were unlabeled at the time. Nonetheless, after the initial purchase, she carefully packaged the product and included a usage note.

Following receipt, the person ordered another bottle, which was followed by two more sales. Williams then realized that her product might have a market. With no budget support, she began asking for free shoutouts in exchange for products from small pages where she would only make one or two sales, if any at all, according to her website.

She even contacted a few blogs for promotion, but the response was not as positive as she had hoped. She began saving the tips she received from customers at her waitressing job for the promotion and was able to raise $2000 in a few months to advertise on a blog site. Her brand began to evolve after the ad was posted. She has since moved out of her living room and into her own warehouse.

Blaq Luxury Hair products have sold millions of units since their introduction. In addition, the brand now produces over 20 different products, such as shampoo, conditioners, co-washes, beard products, styling products, and so on.

Williams’ goal is to continue to grow and expand the brand while maintaining the vision of helping as many to improve the health of their hair, she said.


Written by How Africa News

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