Personal Treasures Beauty Supply, a Black-owned beauty supply store, is owned and founded by Everett Bruce and his granddaughter, Krista. Bruce founded the company, and Krista joined after she reached the legal drinking age, according to WFMY News 2.
His first foray into company was in 2007, when he offered various items to salons. He later purchased an empty store where he had worked and opened Personal Treasures Beauty Supply and Salon in Greensboro, North Carolina.
Bruce established his firm when his granddaughter was too young to work. She is now working as a retail manager for the company.
“We kind of bounce off of each other, he’s more of the business side and I know what people like, I know what I like,” Krista said during an interview with WFMY News 2. “I know that I’m a bit better at social media than he is. And that’s one thing, I’m on social media all day, so like how can I help? I’m here all the time — how can I help bring customers in through social media.”
The business duo pride themselves on offering excellent customer service, which keeps customers coming back for more. They provide countless hair care and beauty products that cater specifically to Black men and women.
“You are spending that dollar with a Black business and also coming into a business that is knowledgeable about Black hair. A lot of people come in and say, ‘I like coming in here because you know what you’re talking about,’” Krista added.
According to Bruce, having his granddaughter around him has not only made his work easy and worry-free but the teamwork between them is evident in the success of the business.
“It’s been very family-oriented,” Bruce said. “I’ve been able to make a lot of relationships with our customers. I’ve had people come in here, just to see me and to buy from me because I have built that relationship with them. They will let me know if they came from Winston, or Kernersville, you know, to say, ‘I want you to know I did come!’ And I would say that I really appreciate it, more than you think.”