From a Music Journalist to Becoming Beyoncé’s Publicist: The Story of Yvette Noel-Schure

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Yvette<a Href=httpshowafricacom> <a>noel schure<a Href=httpshowafricacom> <a>and Beyoncé Attend 2019 Roc Nation Brunch on February 9 2019 in Los Angeles California Kevin Mazurgetty Images


Yvette Noel-Schure is a publicist who has made a name for herself. She is the creative force behind some of the most powerful names in global music and entertainment, including Mariah Carey, Prince, John Legend, and Beyoncé.

Her path to becoming a well-known publicist began when she emigrated to the United States from Grenada at the age of 14 to help her mother. Having a penchant for writing, Yvette landed a job as a music journalist at Black Beat Magazine in 1985, eventually becoming an editor.

“I was covering everybody— Michael Jackson, Janet Jackson, New Edition, New Kids On The Block, Babyface,” she told Shondaland. “It was a good time for music.”

While at Black Beat, she met several artists and later worked for some of them as their publicist, including Will Smith. “I remember the first time I went into a meeting with him, he said, ‘Hey, wait. You’re from Black Beat!’” She noted.

Her high-profile interview with Mariah Carey in 1993 would propel her further into her great career. She was tenacious in pursuing further interviews after the interview. Her dedication quickly drew the notice of Columbia Records’ then-Senior Vice President of Marketing and Communications, Larry Jenkins, who was so impressed with her productivity.

Jenkins was so impressed with her work that he gave her a position in the company’s media department. She was initially dubious about working as a publicist, but she eventually accepted the position with the goal of leaving an indelible impact on the industry.

“This is the man whose name I will frame in gold because he gave me my start in the business,” she remarked about the impact of Jenkins on her life. “Well, I would probably frame it in diamonds because he deserves that.”

Mariah was her first client, and she worked hard to get her on the cover of Ebony Magazine. Following this achievement, her clientele expanded to include some of music’s biggest names, including Kenny Lattimore, Super Cat, Mad Cobra, Grover Washington Jr., Maxwell, Wyclef, Buju Banton, and Destiny’s Child.

She met Beyoncé as a member of Destiny’s Child in 1997 before her client went solo, and she has been Beyoncé’s publicist for the last 25 years.

“Her approach was so dope,” singer Kelly Rowland recalled to Forbes about Noel-Schure’s time working with Destiny’s Child. “Yvette is able to really get to know her artists,” Rowland said. She can “understand their thoughts, and little ‘isms’ and things that they haven’t been able to talk about, and then describe that to other people, and it was brilliant.”

She co-founded Schure Media Group in 2010 after leaving Sony Music, and she is now the company’s chief communications officer. She is also the chief publicist for Parkwood Entertainment, Beyonce’s production, management, and entertainment firm.

She enjoys not only working with some of the world’s top artists, but also opening doors for others. Ernest Dukes, a fellow publicist, is one such person.

Written by How Africa News

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