Father-Daughter Brand Named Official Energy Drink of WNBA Franchise

Meet Jacqui Rice Gold, co-founder of G.O.A.T. Fuel, an energy drink manufacturer. She invented the energy drink with her father, Jerry Rice, an NFL Hall of Famer, and her husband, Trevion Gold.

According to the entrepreneur, the drink is free of sugar, aspartame, preservatives, and high fructose corn syrup, ensuring its “integrity.” The drink does contain “natural caffeine, vitamins, BCAAs (branched-chain amino acids), and cordyceps mushrooms,” she explained.

G.O.A.T. Fuel was launched in 2020 as the Los Angeles Lakers’ first official energy drink, and the firm has now extended into the WNBA, teaming with the Chicago Sky to become the WNBA team’s first official energy drink.

“Working with the Chicago Sky is a dream for the G.O.A.T. Fuel brand,” Gold shared in a press statement. “As a childhood basketball player, I always admired the excellence, hard work, and determination of those who made it to the WNBA. In addition, as a female CEO, I’m proud to partner with the Chicago SKY, a natural alignment as we share the same values.”

Gold added, “Becoming the official energy drink of the Chicago Sky is a pivotal moment in the G.O.A.T. Fuel journey. Chicago is a storied sports market and had some of the greatest athletes of all time, and now, with the excitement surrounding the WNBA, it’s the perfect time to partner with the Sky.”

As part of the agreement, G.O.A.T Fuel will participate in on-court and fan activations such as sweepstakes, freebies, and samplings, according to a press statement.

Alex Teodosi, Chicago Sky’s vice president of business partnerships, commented on the agreement, stating that it is vital to the team.

“Partnering with G.O.A.T. Fuel, a brand that celebrates athletic performance and excellence, is important to us,” said Teodosi. “We are proud to introduce a great product with unique performance benefits to Chicago Sky players and fans.”

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