Cameroonian in Toronto Who Wanted $60K for his Business Got $600K Instead After Investors Tasted His Jollof



Gilles Tchianga is a Cameroonian who moved to Italy to pursue his first degree and postgraduate studies in food processing. Following that, he fled Italy for Canada in search of better opportunities.

When he first arrived in Canada, he was disappointed by the lack of job opportunities. He had difficulty finding jobs that were related to his academic background. He enrolled in a program at George Brown College to improve his English, but his chances of finding work did not improve.

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According to blogTO, he then began a bachelor’s degree program at the University of Ottawa, which led to a position as a science teacher in a public French secondary school for seven years.

He became an entrepreneur after realizing how difficult it was to find African products to prepare the cuisine he knew. This led to the development of a ready-made cooking sauce, which he made for friends and family during visits, and they began calling him for more.

“I realized that every time I suffered from homesickness since I came to Canada, I couldn’t find a product that reminded me of my background in a single retail store,” Tchianga told blogTO. “Living in one of the most multicultural cities in the world, such as Toronto, it was clear to me that something has to be done.”

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He founded Taltis Foods in 2017, with Jollof sauce as its signature product. Hibiscus drinks and frozen African yams are also available. In 2018, he left his teaching job to focus solely on his business.

“In our community, consumers have been showing tremendous support,” said Tchianga. “Many appreciate our easy and ready-to-use Taltis Jollof cooking sauce because it allows them to easily prepare various African foods in the comfort of their homes and save time.”

Tchianga recently appeared on the Canadian version of Shark Tank, “Dragon’s Den.” The television show gives aspiring Canadian entrepreneurs the opportunity to pitch for investments to a panel of venture capitalists willing to invest their own money.

Tchianga requested $60,000 for a 10% stake in the company, but after impressing venture capitalists with his business, he secured an investment deal with one of them, Wes Hall, the Executive Chairman and Founder of Kingsdale Advisors.

He made him a lifetime offer of $600,000 in funding for his company, consisting of $100,000 for 33% ownership and $500,000 as a loan.

“This is a great moment for me, since I came to Canada, I had been dreaming this, I had been dreaming [of] that day when I can have my own business and contribute to the diversity,” Tchianga told the investors.



Written by How Africa News

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