Black-Owned Coffee Brand Secures Licensing Deal to Use ‘Wakanda Forever’ on Their Packaging



The founders of Blk & Bold, the first Black-owned nationally distributed coffee brand in the United States, Rod Johnson and Parnell Cezar, have collaborated with Marvel Studios’ Black Panther: Wakanda Forever to create a coffee collection featuring the film characters in its packaging. They are proud of the historic licensing deal they were able to secure with what is expected to be the year’s biggest movie release.


Blk & Bold is now available in over 7,000 retail outlets. They have released two new coffee flavors, “Rise & Grnd” and “Smoove Operator,” as part of their licensing agreement with Marvel. Both are packaged in Wakanda Forever-themed boxes. It features characters from the film such as Shuri, Okoye, Nakia, and M’Baku.


Johnson, a co-founder of Blk & Bold, stated that he has been a fan of Black Panther since the first film was released. Their collaboration has been exciting because they believe there is a natural connection between their company’s values and the Black Panther films.


“I’m just excited that consumers and fans of our respective entities get a chance to celebrate. I know how the first film made me feel and how represented I felt,” Johnson said, according to Des Moines Register. “It was a double dose of feeling seen. I felt very represented in the movie in a very positive and representative way and then I felt seen again… when Marvel and I were able to align on some very similar values.”


Cezar, who is a co-founder of Blk & Bold, also described the deal as “partnering with businesses that get it right.”

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