An Overview of the Assets Owned by Kevin Durant

NBA superstar Kevin Durant, renowned for his skills on the court, has smartly diversified his earnings into notable investments in companies and thriving business ventures.

Today, he stands as one of the world’s highest-paid athletes, with lucrative endorsements from big names like Gatorade, Degree, and a recent lifetime sneaker deal with Nike.

In 2013, he raked in $35 million, securing his place as the fourth-highest-paid basketball player that year. His jersey is among the NBA’s best-sellers, and he consistently leads All-Star voting.

According to Forbes, Durant ranks 10th among the world’s highest-paid athletes, with a total income of $89.1 million in the past year. This includes $44.1 million from on-court earnings, such as prize money and salaries, plus an impressive $46 million off the court.

Beyond his financial success, Durant is committed to giving back. Throughout his career, he’s supported philanthropic causes, including a $1-million pledge to the American Red Cross in 2013 for tornado victims.

He also serves as a spokesperson for P’Tones Records, a nationwide non-profit after-school music program based in Washington, D.C.

Kevin Durant #7 of the Brooklyn Nets reacts during the second half against the Portland Trail Blazers at Barclays Center on March 18, 2022 in the Brooklyn borough of New York City. The Nets won 128-123. (Photo by Sarah Stier / AFP)

Here are seven notable investments and assets in Durant’s diverse portfolio:

  1. Thirty Five Ventures (35V)

35V stands as a dynamic media and investment powerhouse, co-founded by Durant and his partner, Rich Kleiman. Evolving from initial triumphs in venture investing and media production, 35V, under Durant’s visionary leadership, has blossomed into a multifaceted sports, media, and entertainment conglomerate. The company also proudly boasts a diverse portfolio of ownership stakes in emerging and undervalued sports properties, including the NWSL and e-sports franchises.

  1. Boardroom

In 2019, Durant and Rich Kleiman, via 35V, unveiled Boardroom, a trailblazing media network uniquely positioned at the nexus of sports, entertainment, business, and culture. Pioneering change within the industry, Boardroom is dedicated to delivering unparalleled insights, exclusive access to breaking news, trending topics, and key players you must be acquainted with.

  1. Thrive Global

Thrive Global, the American trailblazer in behavior change technology, was founded by Arianna Huffington in August 2016. In 2017, the New York-based company raised a staggering $30 million in a funding round, elevating its valuation to an impressive $120 million. Notable investors in Thrive Global include Chinese billionaire Jack Ma and NBA superstars Durant and Andre Iguodala.

  1. Jeeves

Jeeves, a cutting-edge financial operating system catering to global corporations, operates from its headquarters in New York. Backed by influential figures such as Kevin Durant, Andre Iguodala, and Odell Beckham, Jr., this fully remote company offers a cross-border corporate card and expense platform that streamlines operations for startups across North America, the United Kingdom, and Europe. Jeeves achieved a significant milestone in 2022, boasting more than $40 million in annualized run rate, marking a remarkable 250-percent year-over-year growth.

  1. Happy Viking

Happy Viking represents a pioneering brand in the world of nutrition and wellness, with its foundation laid by tennis legend Venus Williams. In 2022, this plant-based superfood nutrition company garnered $2 million in investment during a round led by Venus Williams, Serena Williams, Durant, and Rich Kleiman. Their support underscores the brand’s commitment to promoting healthier lifestyles through its products.

  1. The Philadelphia Union

Durant proudly holds a stake in the Philadelphia Union, a prominent American professional soccer club situated in the Philadelphia metropolitan area. In 2020, Durant acquired a minority ownership share in Major League Soccer’s Philadelphia Union, joining Jay Sugarman as one of the esteemed club owners. Sugarman serves as the majority owner and chairman of this thriving soccer franchise.

  1. Kevin Durant’s real estate portfolio

Beyond his ventures in the business world, Durant has made strategic investments in the real estate sector. In 2019, Durant made headlines by purchasing a lavish property in the scenic locale of Malibu, California, for a substantial sum exceeding $12 million. This opulent estate boasts four sprawling bedrooms, six luxurious bathrooms, and a plethora of high-end amenities. Additionally, Durant maintains a collection of valuable properties in the vibrant Oklahoma City area.

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