On Monday, actor Tom Hanks and CBS talk show co-host Gayle King warned viewers about fake ads developed by artificial intelligence.
“Beware,” Hanks said in an Instagram post that evidently showed a copy of an unauthorized digital version of him.
“There is a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
The message had received more than 111,700 “likes” since the Academy Award winning actor posted it to his 9.5 million followers on Instagram on Sunday.
King, a co-host of CBS Mornings talk show, posted what she said was a bogus video clip of her enticing viewers to click on a link to learn about her weight loss “secret.”
“I have nothing to do with this company,” King said in her Instagram post.
“I’ve never heard of this product or used it! Please don’t be fooled by these AI videos.”
Among the concerns argued over during a writers strike that immobilized Hollywood until a recent tentative agreement was safeguards against artificial intelligence being used to imitate cinematic ability.
The still ongoing strike by Hollywood actors has yet to be resolved.
ChatGPT, a generative AI program, made headlines late last year when it demonstrated the ability to write essays, poetry, and conversations from the shortest stimuli.
AI models now have the ability to generate digital graphics on demand, sparking concerns that the technology will be used to make “deep fake” pictures and movies that deceive people into thinking they are real.
Google, Meta, and Microsoft are among the tech heavyweights racing to capitalize on the promise of generative AI while avoiding risks such as the technology’s potential as a weapon of misinformation and cybercrime.