5 Lebron James Endorsement Deals That You Probably Didn’t Know

 

According to Forbes, Lebron James achieved billionaire status in 2022, making him the first active NBA player to do so.The Los Angeles Lakers player has “maximized his business” to more than $1.2 billion in pretax earnings, according to The Business Magazine.

“He has commanded more than $385 million in salary from the Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers as the NBA’s highest-paid active player. Off the court, he has raked in upwards of $900 million in income from endorsements and other business ventures,” Forbes wrote.

LeBron James has established a reputation as an achiever over his more than 17-year NBA career, both on and off the court. He was the first active NBA player to reach the billion dollar mark. He is a four-time NBA champion and an 18-time NBA All-Star.

His investments in businesses and sponsorship deals, which have helped him earn more than $390 million from his NBA contracts, are largely responsible for his success off the field.

It’s difficult to imagine another black athlete with more endorsement deals than Lebron except from Tiger Woods. One of the most well-liked athletes in the world, he has continually maintained a high level of popularity both on and off the basketball court.

Here are some endorsement deals signed by the NBA Great that you probably weren’t aware of, highlighting his sources of revenue outside from the court of basketball:

Nike

James agreed to a lifetime deal with Nike in 2015. Since he agreed to a $90 million contract with the clothing behemoth before his high school diploma, he has collaborated with the company. He will be supported by the contract into retirement, according to CBS News. The deal’s financial details have not yet been made public.

Coca-Cola

When James was just 18 years old, he signed his first contract with Coca-Cola, which is said to be worth more than $100 million. But it’s anticipated that the Los Angeles Lakers player will go to PepsiCo, A.J. Perez, and Michael McCarthy of Front Office Sports from Coca-Cola.

“Perez and McCarthy noted James is expected to become “the face of Mountain Dew’s Energy'” drink, and it “may also entail integration” with the Blaze Pizza chain that James has an ownership stake in,” the Bleacher Report reported.

The partnership between the two lasted for 18 years.

KIA

James and Kia established a multi-year endorsement deal for the Kia K900, the automaker’s first formally acknowledged entry into the premium sector, in 2014.

“They’re also the title sponsor of the NBA and they did a lot of great promoting as far as the game,” James said. “And me being one of the top guys in our league, to try to promote the game, I thought it was fitting.”

McDonald’s

James and McDonald’s Corp. entered on a multiyear agreement in 2010. Although the agreement’s financial details were not made public, it is thought to have made a sizeable contribution to his personal worth.

“McDonald’s and I make a great team,” he said at the time. “We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world.”

However, in 2015, James ended his partnership with McDonald’s.

PepsiCo

James entered into a collaboration agreement with PepsiCo after terminating his partnership with Coca-Cola. The Los Angeles Lakers star will represent Mountain Dew’s Energy drink under the terms of the agreement.

PepsiCo also noted that the partnership with James will cut across its portfolio “in unique and unexpected ways.”

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