According to Expert, The Value of an NBA Franchise May Increase by 50% as a Result of Bronny and LeBron James

“Assuming it’d be a middle-of-the-road team that drafts high enough to pick Bronny and then signs dad, their franchise value could jump as much as 50%,” Pinnacle Advertising Creative Director, Bob Dorfman said, according to Forbes.

“A franchise like Orlando could double their $1.85 billion value practically overnight,” he added.

Based on the potential power of the duo being teammates, Dorfman believes that the epic matchup would disrupt the NBA.

“The marketing implications are Brontastic,” Dorfman said, the outlet reported. “The franchise value of the team that lands them will skyrocket, their games will become must-see events that command huge ticket prices and prime-time viewing slots, and they could quickly turn into a playoff powerhouse.”

“Obviously, much depends on LeBron’s longevity and Bronny’s potential, but the possibilities are mind-boggling,” he added. “And LeBron could always transition to player-coach, guiding his son to superstardom.”

Outsiders aren’t the only ones who want to see LeBron and Bronny team up, as the NBA’s all-time leading scorer has openly expressed a desire to play with his kid.

“I need to be on the floor with my boy,” LeBron told ESPN’s Dave McMenamin in January, per Forbes. “I gotta be on the floor with Bronny.”