UPROXX Studios, a new independent media company founded by Will.i.am and other important people, aims to transform the digital media industry.
Forbes said that the conglomerate comprises Uproxx, HipHopDX, Dime Magazine, and other key media assets from Warner Music Group (WMG). UPROXX Studios arose from the acquisition of the aforementioned media properties. Will.i.am’s AI tech business, FYI, collaborated with Jarret Myer, former CEO of UPROXX, and Rich Antoniello, founder and ex-CEO of Complex Networks, to create UPROXX Studios.
UPROXX has received an exclusive right to represent WMG’s YouTube content for all US media sales, according to Business Wire.
The new studio will integrate will.i.am’s FYI AI technology and FYI radio into its operations, resulting in the formation of AI StoryLabs, a specialist unit under UPROXX Studios. It will leverage advanced conversational AI to alter brand communication while establishing “new pathways in content creation, advertising, publishing, and audience consumption and distribution,” according to Businesswire.
Wil.i.am. has recently concentrated heavily on artificial intelligence (AI). Last year, he spoke with Forbes about the impact of FYI, saying, “Everything’s about to change, and we’re going to witness a societal redefining that will balance inequities.”
“The wave of transformation will topple yesterday’s industries, empowering underserved people to use these new tools and technologies to solve their problems and create new industries.”
According to Businesswire, UPROXX Studios’ inaugural projects include an AI-driven performance series, a customized radio format, and a technology show geared for social media. These projects showcase the potential of AI in marketing.
“Innovation is in our DNA,” will.i.am explained. “Our ongoing pursuit of developing new mediums and platforms will reshape the future of creative expression.” We’re developing groundbreaking products and experiences that will drive the media industry to adapt with us. “This is our mandate as cultural pioneers.”
Maria Weaver, President of WMX, stated, “We’re pleased to return Uproxx to a team led by the brand’s founder Jarret Myer, along with other vibrant brands such as HipHopDX.” UPROXX Studios was an obvious choice for WMG’s US YouTube portfolio. They have a great track record with our material, and their newly independent company provides an excellent prospect for marketers.”