The Muse Mirror is an interactive mirror that allows users to virtually try on beauty products. When Toye Onikoyi of Rhode Island was thinking about a gift for his girlfriend, he created the product for the beauty industry.
“Instead of making her another scrapbook, let me make her something she uses every day which is a mirror and let me put some things on her mirror, like her calendar, events a greeting telling her that ‘hey you look beautiful,’” Onikoyi told WBZ.
When Onikoyi’s girlfriend received the gift, she posted it online and it went viral. From there, he started getting messages from those who expressed interest in getting the tech product.
Years down the line, he has now launched The Muse Mirror for people who are interested in his product. He plans to offer live one-on-one makeup artist sessions and the company will also be releasing a mobile app later.
“I see The Muse Mirror as the mirror that everyone has in their home,” Onikoyi said. “I see it as a bridge between retail and e-commerce.”
The tech product works like a large tablet offering third-party apps like Netflix and YouTube, according to Onikoyi, who is a University of Rhode Island graduate. He added that the function of the mirror goes beyond just having third-party apps. “It will present a new affirmation video to you. Kind of like a morning pick me up,” said the Rhode Island man.