Onika Tanya Maraj-Petty, better known as Nicki Minaj, is a Trinidadian-born American rapper, singer, and songwriter. She is renowned as the “Queen of Rap” for her musical variety, dynamic rap flow, alter egos, and influence in popular music. She rose to prominence after releasing three mixtapes between 2007 and 2009.
Pink Friday (2010), Minaj’s debut album, topped the US Billboard 200 list; its lead single “Super Bass” peaked at number three on the US Billboard Hot 100 chart and was certified diamond by the RIAA. Pink Friday: Roman Reloaded (2012), the follow-up album, explored dance-pop and debuted at the top of the Billboard 200, with its lead single “Starships” landing in the top five internationally. Her third album, The Pinkprint (2014), delves deeper into personal issues while still returning to her hip hop roots.
Nicki Minaj has been involved in various business ventures and collaborations. Here are some of the businesses and ventures she is associated with:
- Myx Fusions: Nicki Minaj was a co-owner and the face of Myx Fusions, a line of fruit-infused moscato beverages. She played a significant role in promoting the brand.
- Fendi Collaboration: Nicki Minaj collaborated with the luxury fashion brand Fendi on a limited-edition capsule collection, which included clothing and accessories.
- Music Career: Nicki Minaj’s music career, including record deals with labels like Young Money Entertainment, Cash Money Records, and Republic Records, has been a significant source of income and business success.
- Merchandise: Like many music artists, Nicki Minaj has released various merchandise, including clothing, accessories, and fragrances, often tied to her music releases and brand.
- Beauty and Fragrance: Nicki Minaj launched fragrances, including “Pink Friday” and “Minajesty,” which contributed to her business ventures in the beauty industry.
- Modeling and Endorsements: She has worked as a model and endorsed various fashion and beauty brands, increasing her visibility in the fashion world.
- Talent Management: Nicki Minaj has also worked as a judge on television talent shows, such as “American Idol,” which broadened her reach and influence in the entertainment industry.
- Queen Radio: Nicki Minaj hosted “Queen Radio,” a Beats 1 radio show on Apple Music, where she discussed music, culture, and current events.
- Collaborations with Brands: She has collaborated with brands like MAC Cosmetics and H&M on limited-edition fashion and beauty collections.
- Social Media and Influencer Marketing: Nicki Minaj has a strong presence on social media platforms and often collaborates with brands for influencer marketing campaigns.
- MAC Cosmetics:Minaj dabbled in beauty by teaming with cosmetics behemoth MAC Cosmetics. They collaborated on an exclusive line that included two classic lipsticks, “Nicki’s Nu-de” and “The Pinkprint.”