Travis Kelce’s ‘New Heights’ podcast has the potential to earn $100 million.
The 34-year-old sports star, who began dating Taylor Swift in 2023, co-hosts the show with his brother Jason Kelce, and an industry expert has now speculated that it might be worth a fortune.
The source told PEOPLE: “They will absolutely get that much. These aren’t vanity deals, these shows are cash machines.”
Travis’ relationship with Taylor, 34, has helped to give the podcast series a big boost.
Travis’ high-profile romance has also turned the Kansas City Chiefs player into a global superstar.
The insider added: “The tie-in to Taylor helped the show blow up.”
Travis has become one of the most talked-about athletes in the world since dating Taylor, and Travis’ teammate Patrick Mahomes recently remarked that Taylor has helped to make the Chiefs a “worldwide team”.
In an interview with Time magazine, he stated, “[The Chiefs] went from a nationwide team that was kind of global to a full global worldwide team.” “That came from Taylor’s fan base.”
Patrick was particularly impressed by Taylor’s down-to-earth personality and work ethic, noting that she’s always “working on something”.
The 28-year-old sports star – who is one of the best players in the NFL – said: “I’ve met a lot of famous people now in my life. Taylor’s probably the most down-to-earth person that’s been on that stage for that long.
“She’s never not working. Even when she’s taking her downtime, she’s working on something. Shooting a music video or singing a song or writing a song. You can see it by how she talks.”