On Jan. 16, Martin Luther King Jr. Day, Broadus Foods partnered with Post Brands “to add diversity to the breakfast foods category,” according to a press release.
What’s more, the press release states that the deal marks Broadus Foods as the first Black-owned cereal company with a national distribution deal.
Master P first announced Snoop Dogg’s cereal brand back in August 2022.
“Broadus Foods introduces the best tasting cereal in the game Snoop loopz,” he wrote in an Instagram post. “@snoopdogg we’re taking over the grocery stores. The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle.”
After the rebrand of Snoop Loopz to Snoop Cereal, the cereal is set to be in grocery stores nationwide in June 2023. Additionally, Snoop Cereal’s three upcoming flavors are Fruity Hoopz, Cinnamon Toasteez, and Frosted Drizzlers.