Snoop Dogg has secured international exclusivity for branded cannabis goods.
Snoop Dogg has signed a five-year international licensing arrangement with Atlas Global Brands Inc., according to a news statement.
The terms of their agreement will permit the cannabis company to use the rapper’s “name, likeness, logos, trademarks or other approved intellectual property to produce, package, manufacture, distribute, sell, advertise, promote and market cannabis flowers, pre-rolls, concentrates, oils and edibles, and personal vaporizers for medical purposes.”
“I chose Atlas to represent and launch my new brands for their innovation and global reach,” said Snoop Dogg in the news release. “I am excited to work with their team to select my favourite strains for my brands and fans. You know they will be amazing because they will be personally approved by me.”
The Snoop Dogg-branded products will only be sold in states where cannabis usage is legal, and Atlas Global Brands plans to launch in medical and recreational markets in Canada, Germany, Israel, and Australia. In the future, more marketplaces will be added.
“Snoop Dogg is one of the most iconic figures in cannabis culture, and it’s an honour to collaborate with him,” Bernie Yeung, CEO of Atlas Global, explained in the press release. “Consumers love Snoop, and our collective goal is to deliver premium products in all cannabis categories that will consistently exceed consumer expectations.”
“Together, we’re going to truly revolutionize the online entertainment experience,” Matt Duea, Roobet co-founder, said in a news release. “Our community means everything to us, and we’re committed to providing them with the most exciting and immersive online casino experience out there. With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready.”