La La Anthony is an entrepreneur and media personality from the United States. She describes herself as Afro-Puerto Rican, despite being born in Brooklyn and raised in New Jersey and Atlanta. Her parents are both of Puerto Rican descent and were born and raised in New York City.
She began her career in the media as an intern at Atlanta’s Hot 97.5 in the mid-1990s, when she was only 15 years old. According to the New York Times, she became so popular with the audience that the then-morning show host of Hot 97.5, Ryan Cameron, was begged by D.Js to “make her stop talking.” “It was ego,” he explained. “They handed her the rope, and she took off with it.”
She eventually landed a job as a co-host at 100.3 The Beat in Los Angeles before being approached by MTV, where she became known for her iconic VJ role on MTV’s “Total Request Live.” “I began as an intern at an Atlanta radio station and progressed to become a radio personality.” I moved to LA and then got a job as the host of MTV’s Total Request Live, and then I moved to New York and became one of MTV’s hosts, and that’s where my career went from there. “From there, I moved into acting, producing, and writing books, among other things,” she told USA TODAY.
She has hosted reality television shows such as “Flavor of Love” and “I Love New York,” and she has appeared in films such as “Think Like a Man” (2012) and “Think Like a Man 2.” (2014). She was also seen on “Keeping Up With the Kardashians” and “Flavor of Love” (as a host, not a contestant).
She co-founded Krossover Productions in 2003, where she produced Mike Tyson’s documentary “Tyson.” The company also produced her VH1 reality show, “La La’s Full Court Wedding,” which later became “La La’s Full Court Life.”
La La, in addition to her production company, has entered the cosmetics industry with her own brand, MOTIVES by La La. According to Celebrity Net Worth, her vision to create cosmetic products for women of color inspired the cosmetic line, which included products for the face, cheeks, eyes, lips, and nails.
She also launched her own clothing line, 5th and Mercer, which was available exclusively on Shopbop.com. She later launched her second clothing line, La La Anthony Collection.
Her career earnings and business have earned her a net worth of $30 million, according to Celebrity Net Worth.
La la married NBA star Carmelo Anthony in July 2010. They first met in a New York nightclub. La La recalled in an interview with the New York Times how Anthony first tried to woo her by sending over a bottle of Mot & Chandon. “I thought it was so ridiculous,” she said. “‘What are you doing after the club?'” he asked. ‘After the club?’ I think. It’s 2 a.m. I’m heading home. ‘What are your plans after the club?’
La La filed for divorce from Carmelo in 2021. Kiyan, their son, is their only child.