Diddy’s Sean John Eyewear Brand Removed by Retailer America’s Best Contacts & Eyeglasses

America’s Best Contacts & Eyeglasses has discontinued sales of Diddy’s eyeglasses due to reaction from a video of him abusing his then-girlfriend Cassie Ventura that was leaked online.


According to TMZ, America’s Best Contacts & Eyeglasses has halted sales of Sean John’s frames.


The entertainment media source reported that retailers began deleting the frames online in April and repeated the process last week at other locations.


Peloton just removed Diddy’s music from their platform.


CNN recently aired security camera evidence of Diddy hitting Cassie in a hotel corridor, prompting public scrutiny. Diddy apologized for his conduct in a video posted to Instagram on May 19.


“It’s difficult to reflect on the darkest times in your life, sometimes you gotta do that,” Diddy said in the video. “I was f–ked up. I mean, I hit rock bottom but I make no excuses. My behaviour in that video is inexcusable. I take full responsibility for my actions in that video. I’m disgusted.”


The rapper continued, “I went and sought out professional help. I’ve been going to therapy, going to rehab. Had to ask God for his mercy and grace. I’m so sorry, but I’m committed to being a better man each and every day. I’m not asking for forgiveness. I’m truly sorry.”


Diddy captioned his post, “I’m truly sorry.”


Cassie’s legal team issued a statement to Us Weekly that denounced the video as being “more about himself than the many people he has hurt.”


“When Cassie and multiple other women came forward, he denied everything and suggested that his victims were looking for a payday,” Meredith Firetog, a partner at Wigdor LLP, said. “That he was only compelled to ‘apologize’ once his repeated denials were proven false shows his pathetic desperation, and no one will be swayed by his disingenuous words.”


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