Darryn Peterson is Now First High School Athlete to Sign NIL Deal with Adidas

Darryn Peterson, now sixteen years old, has made history by being the first student-athlete to sign…

Adidas Signs Its First College Football Athletes

According to Forbes, Adidas has signed two black players who play for the Washington Huskies, Michael…

Adidas to Sell Off $1.3 Billion Worth of Remaining Kanye West’s Yeezy Left Over

  Adidas will soon begin selling the $1.3 billion worth of Kanye West’s Yeezy that is…

Adidas Receives Backlash After Releasing Its ‘Pride 2023’ Women’s Swimsuits Modeled By A Man

  Social media users are dragging Adidas after the company launched its “Pride 2023” swimwear collection,…

Adidas Says Proceeds from the Sale of Kanye West’s ‘Yeezy’ Merchandise Will Go to Charity

  Despite severing relations with the controversial musician and fashion designer, German sportswear company Adidas still…

Adidas CEO Says Cutting Ties with Kanye West is Hurting Adidas Sales in North America

  Adidas announced in March that it expected an operational loss of $728 million. However, on…

Shareholders sue Adidas over Its Failed Partnership with Kanye West

  Adidas shareholders filed a class-action lawsuit against the sportswear brand, accusing it of failing to…

Adidas CEO Considers a Turnaround Following Kanye West’s Split

Adidas will lower its 2022 dividend after warning that a rift with the artist formerly known…

Adidas Stuck With Yeezy Gear After Dropping Kanye West

Adidas said Wednesday that it was still deciding what to do with its massive inventory of…

Adidas Run Out Of Lionel Messi Shirts Following World Cup Triumph Over France

  Adidas have ran out of Lionel Messi shirts in Argentina colours following his country’s World Cup triumph…