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Pharrell Williams Picks Rihanna for His First Louis Vuitton Men’s Campaign

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Pharrell Williams will make his Louis Vuitton debut on June 20 during Paris Men’s Fashion Week, and before of his show, Williams released a photo of himself posing in front of a massive new Louis Vuitton campaign billboard on the side of the Musée d’Orsay in Paris.


The billboard depicts a pregnant Rihanna wearing a black Louis Vuitton top and holding many bags. In her right hand, the singer also holds a cup of coffee.”LOUIS VUITTON MEN SPRING-SUMMER 2024,” the rapper and designer said in the caption.



The billboard is part of Louis Vuitton’s next men’s Spring-Summer 2024 campaign, which stars Riri, who is presently pregnant with her second child. This is not the first time Rihanna and Williams have collaborated. N.E.R.D., the rapper’s band, travelled with Rihanna as part of Ye’s Glow in the Dark Tour in 2008. Rihanna also appeared on N.E.R.D.’s song “Lemon” in 2017.


The soon-to-be mother of two has worked on numerous advertisements over the years, not only for her own companies but also for others. Because of the singer and entrepreneur’s longstanding partnership with LVMH, the French luxury corporation owns a share in Fenty Beauty and helped establish the Fenty luxury range.

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