Naomi Osaka Partners With $3B Company Victoria’s Secret As Its First-Ever Individual Collaborator In 45 Years

naomi osaka


Naomi Osaka, the tennis champion, has become Victoria’s Secret’s first individual partner in the company’s 45-year history, according to Boardroom.

Osaka’s collaborative range includes eco-friendly sleepwear and intimate wear.



“So honored to present to you the Naomi x @victoriasecret collection,” Osaka shared in an Instagram post. “I was shocked to hear this, but apparently I’m the first person to ever collaborate with Victoria’s Secret on a collection, and I’m so humbled and appreciative.”

She continued: “Every piece in the collection is made out of recyclable material, and the whole premise of the collection centers around chasing your dreams, so I hope you enjoy everything as much as I do.”

According to Boardroom, Osaka is set to receive royalties for being involved in the collection’s items, which are available online and will be in flagship stores.

“When Naomi first met VS, she told them that she loved going to the stores as a kid with her mom, but there was no one on the walls that looked like her,” said Stuart Duguid, Evolve co-founder and Osaka’s agent, told the outlet. “She found it very inaccessible. Now they’ve revamped that model, and the business is headed in a different direction with different leadership.”

When it comes to her business ventures, Osaka has a lot on her plate. According to prior reports, the 25-year-old earned $50 million off the court in 2022. Her earnings came from investments and firms such as KINL, EVOLVE, and Hana Kuma.

Nonetheless, Osaka aspires to expand her business aspirations by launching her own fashion label.

“I’ve really been a sponge and have tried to absorb a wealth of knowledge,” Osaka said of her time working with Victoria’s Secret. “At some point, it’s no secret that I’d like to design for my own brand.”


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