H-E-B Launches Branded Credit Cards


H-E-B and Central Market have launched the H-E-B Visa Signature Credit Card and Central Market Visa Signature® Credit Card, which offer customers cash back on groceries and everyday purchases, flexible redemption options, and additional cost-saving benefits.


Both credit cards are qualified for the 5% cash back benefit on eligible purchases made at H-E-B, Central Market, Joe V’s Smart Shop, and Mi Tienda shops and locations that offer curbside and home delivery.


Customers must use the H-E-B or Central Market Visa Credit Card to purchase items from the H-E-B family of brands, which includes products from H-E-B, Central Market, Hill Country Fare, Field & Future by H-E-B, H-E-B Brand Shop, Home by H-E-B, Kodi, Cocinaware, H-E-B Kitchen & Table, and GTC, among others, to receive the cash back benefit.

Both cards also get the 5% cash back on all orders with Favor Delivery, the on-demand delivery service operated by H-E-B, as well as 1.5% cash back on all other products and purchases at H-E-B brand stores and locations such as H-E-B Fuel stations and H-E-B restaurants such as True Texas BBQ and SouthFlo Pizza.

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