Zaya Campbell, Erica Campbell’s daughter, was recently featured in a Nationwide Insurance Company advertisement.
According to WBLS, the insurance business is teaming with Zaya to encourage high school students to write their own version of the popular song after she done so years ago.
In a TikTok post with Zaya inviting participants, the company wrote in the caption, “Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using #NationwideChallengeContest and tag @Nationwide for a chance to win $5,000 for your school’s music program!”
Zaya was five years old when she sang the company’s motto, “Nationwide is on your side.”Though her original video has aged significantly, it is still making waves on social media. TikTok users enjoyed her version because she put her own spin on an already well-known phrase.
When they viewed her video, they incorporated her lyrics into their Instagram and TikTok biographies.Nationwide’s Chief Marketing Officer, Ramon Jones, acknowledged his company’s excitement about its relationship with Zaya in a statement.
He also mentioned the company’s ties to education, noting that their latest competition aims to assist students in need of financial assistance.
“Nationwide, like thousands of others, was blown away by Zaya’s take on our iconic jingle,” Jones said.
“Through programs like Prom Promise, the Golden Owl Award, and many others, Nationwide has helped teachers provide an extraordinary education for students of all ages and, in turn, created awareness about insurance, financial services and planning for retirement once their time in the classroom is over. The Nationwide Jingle Challenge is the latest such program.”
The competition winners will get $5,000 for their high school music program.