Elon Musk Names Linda Yaccarino as Twitter’s new CEO

 

Elon Musk has nominated Linda Yaccarino as the new CEO of Twitter, putting an end to speculation over who the billionaire will name as his successor at the social-media company.

Yaccarino resigned as NBC Universal’s head of advertising on Friday, May 12, but has yet to publicly comment.

 

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote on Twitter Friday.

“@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.” he added

 


 

In an earlier tweet May 11, Musk said he had hired a new CEO for the company, and that “she” would be starting in around six weeks.

 

Musk has presided over an age of upheaval at Twitter, shaking things up with massive layoffs that reduced the company’s personnel base from 7,500 to around 1,000. Some sponsors have paused ads due to the departure of top ad executives from the company and the growth of disinformation on the site. Musk has attempted to boost Twitter’s finances by introducing premium features through the subscription service Twitter Blue, with varying degrees of success.

 

Musk has declared his plan to eventually stand down as CEO of Twitter, after rising worries among Tesla shareholders that he was not focusing enough on the Electronic Vehicle Manufacturing Company.

 

Despite the new CEO at Twitter, Musk will still work as executive chair and chief technology officer, a role in which he’ll oversee product, software, and systems operations.

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