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Business & Opportunities Entertainment

Charlamagne Tha God And Wife Jessica Gadsden-McKelvey Buys 6 Krystal Franchises

November 16, 2022
How Africa News
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Charlamagne Tha God and his wife and business partner Jessica Gadsden-McKelvey are living proof that the power couple still exists!

The couple has become franchise owners of the well-known Krystal restaurants.

“Having grown up in the South, the Krystal brand is an icon for the region,” said Charlamagne tha God, according to a press release. “I’m excited and honored to be joining forces with them to bring their unique menu to more communities and to help showcase the brand to more audiences.”

The McKelveys Will Own Six Krystal Restaurants

As they prepare to open their first location in Moncks Corner, SC, the McKelveys will extend a warm welcome to their hometown.

In addition, five more locations will open in the near future, dispersed throughout the greater Charleston area.

Charlamagne and Krystal Tha God will collaborate to co-brand each restaurant and create an experience that communicates a strong message to diners. According to TMZ, the McKelveys will also work with a team to design the restaurants’ decor, which will be “South Carolina-centric.”

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“Authenticity and sense of community are important characteristics that we look for in our partnerships. Both Charlamagne and Jessica embody these qualities & we’re ecstatic to bring Krystal to the greater Charleston area and expand our footprint nationally. We want the Krystal brand to continue to be part of the culture and fabric of the communities we serve and we look forward to doing so in our own unique Southern style with a little bit of swag,” said Jonathan Childs, Managing Partner, Krystal Restaurants, according to a press release.

Looking Forward To Creating More Jobs For Communities

What’s more, helming the title of franchise owners of the Krystal brand will pave the way for the pair to better serve communities through employment opportunities.

“The Krystal restaurant brand is known for bringing quality ingredients and creativity to customers and we are proud to be franchise owners and even prouder to be providing jobs for our folks by investing in our home state,” said Charlamagne Tha God and Jessica Gadsden-McKelvey, according to a press release.

2 Chainz Is Assisting With Strategy

The McKelveys will join 2 Chainz, who is heavily involved with the franchise. 2 Chainz is the Head Of Creative Marketing. He is already in talks with advising them on strategy, per TMZ.

 

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