Beyoncé’s Ivy Park Generated An Estimated $40M In Revenue In 2022

Beyoncé. KEVIN WINTER/GETTY

 

In the midst of Beyoncé’s Renaissance World Tour rollout, Ivy Park released its latest collection, Park Trail, on Feb. 9.

 

“My favorite drop to date,” the superstar proclaimed in her Instagram post.

 

 

Offset, his son Kody Cephus, and Ice Spice were all featured in Park Trail’s campaign. Puffer jackets, a fur coat, and accessories are included in the collection.

Ivy Park’s collaboration with adidas began in 2019, and the athleisure clothing line has kept the ball rolling on collection drops ever since. According to Insider, Beyoncé’s brand will earn $40 million in 2022.

According to Fox Business, Ivy Park pays the singer approximately $20 million per year. Furthermore, the outlet reported that documents revealed that the brand’s sales are expected to reach $65 million in 2023.

Following the release of the 2022 numbers, an adidas spokesperson told Insider that the company’s partnership with Beyoncé is “strong and successful.”

“As part of our valued strategic partnership with lvy Park, we continue to be inspired by our collective vision and are proud of the work we have created together,” the spokesperson said, per the outlet. “As a matter of principle, we do not disclose key financial figures for individual product categories.”

After a three-year run, Beyoncé and adidas’ contract expires in 2023, according to the outlet. It is expected that the agreement will be terminated or revised.

“While the future of Ivy Park with Adidas is uncertain,” the insider added, “Adidas has announced two other potentially significant moves in recent days, including a new Sportswear line aimed at Gen Z – the first full collection launch in 50 years – and a new partnership with the global fitness brand Les Mills.”

Beyoncé’s Ivy Park era began in 2016 with a collaboration with former Topshop owner Philip Green. Then, in 2018, she took complete control. Beyoncé collaborated with adidas the following year.

“This is the partnership of a lifetime for me,” she said in a press statement, at the time. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

 

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