Alison Hammond, the popular anchor of This Morning, is making headlines for selling off her previous size 26 clothes after a fantastic weight loss journey. The 49-year-old host is auctioning off several of her clothes and donating the earnings to the British Liver Trust.
Hammond revealed her metamorphosis on Instagram, wearing a stunning lime jacket with feather-trim accents and a classy silk black dress, as reported by Daily Mail.
The caption read: “Alison Hammond Has Cleared Out Her Wardrobe. 100% of the proceeds go to the British Liver Trust!”
In remembrance of her late mother, who died of liver cancer, Hammond has collaborated with Reliked, a popular vintage and pre-owned clothes website. Her ads, which range from XXXL to XL sizes, include everything from sports apparel to beautiful velvet heels.
Smaller sizes include a $9 Koyyee hoodie and a $12 gray long-sleeve undershirt. The host is known for her quirky fashion sense, but she chose to sell off gorgeous items such as a $60 animal print faux fur maxi coat from Asos.
Hammond’s humanitarian effort follows criticism from fans over his recent $2,000 stay at Port Lympne Hotel & Reserve in Kent. The This Morning host stirred outrage by revealing a complimentary vacation on Instagram with her new Russian boyfriend, David Putman, 26.
She also faced a flurry of backlash after posting a video summarizing her lavish stay at the charity wildlife park on Monday. She captioned her post: “What a lovely stay at @portlympnepark. A superb hotel and reserve! Staying at the Lyons lodge was a dream and truly unforgettable. Thanks for the invite and looking after me. #gifted”
Some admirers slammed her on social media, calling her “selfish” for accepting a free trip instead of donating it to a less fortunate family.
‘Such a shame it was gifted. The £1,6000 a night it costs to stay there would have helped the animals greatly,” a fan wrote, according to The Mirror.
“Show off. Typical gifted how selfish. Why not give to a family in need of a break?”
Hammond and her new partner, 6ft 10in model David, reportedly spent a night together at one of the two luxurious Lodges where tourists may lodge with lions.