Meet Ramokone Sannah Kwakwa, a 23-year-old businesswoman who founded and serves as the chief executive officer of New Dawn Poultry Farm, which offers fresh chicks and eggs at competitive pricing. Despite the rising cost of eggs globally, she has not found it to be a problem.
Kwakwa had just recently begun attending Tshwane University of Technology (TUT) in South Africa when the epidemic struck and courses were postponed on campus. She first became interested in chicken farming while at home after discovering some YouTube videos about it. She eventually watched a number of those videos and made the decision to start her own chicken farm.
Kwakwa established the company with a group of her own funds in the empty garage at their home. She has been doing everything from rearing hens and collecting eggs to building electricity wires and maintaining the coops with the practical skills she developed on her own.
The New Dawn Poultry Farm sells poultry directly from the farm, both live and killed. They seek to diversify their product offering by adding table eggs, chicken manure, wood shavings, firewood, and mango atchaar. Kwakwa strives to offer the greatest service at a reasonable cost, which has resulted in a large following of repeat customers.
Moreover, she also shares her journey and experiences in poultry farming on social media. She currently has over 46,000 followers on TikTok and one of her videos showing her at work has nearly 1.7 million views.